Behind the Scenes: The Most Vicious Cycle

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How the Mill+ team, in partnership with March For Our Lives and McCann NY, created ‘The Most Vicious Cycle’ music video, championing sensible gun legislation through a metaphorical representation of the aftermath of a mass shooting, expressed through the familiar visual of a Rube Goldberg Machine. Learn More: http://www.themill.com/portfolio/4609/the-most-vicious-cycle-
Case Study: http://www.themill.com/millchannel/1810/breaking-the-most-vicious-cycle

Learn More: http://www.themill.com/portfolio/4609/the-most-vicious-cycle-
Case Study: http://www.themill.com/millchannel/1810/breaking-the-most-vicious-cycle

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Category
Motion Graphics - Making Of
Tags
Making of, Short film, Behind the Scenes, March For Our Lives, Filmmaking, Kesha, sensible gun legislation, music video, Mill+, politics, shooting, McCann, directing, guns, Marjory Stoneman, Douglas, director, rube goldberg, school shooting, Sage, Safe, thoughts and prayers