Koreana : Giant Tiger — 2grey

2grey는 광화문을 대표하는 세로형 미디어를 위해 ‘GIANT TIGER’를 제작했습니다. 한국 전통가구인 반닫이와 자개장을 현대적으로 재해석하고, 민화 속 호랑이를 모티브로 한 아기 호랑이가 숨바꼭질을 하거나 나비와 노는 장면을 통해 전통과 현대가 공존하는 한국적 정서를 유쾌하게 전달했습니다. 아나모픽 연출로 LED 화면 속 장면이 더욱 입체적으로 느껴지도록 제작해, 거리에서 마주하는 관객들에게 감동과 즐거움을 선사합니다.

2grey created ‘GIANT TIGER’ for Gwanghwamun’s iconic vertical media. Traditional Korean furniture such as the bandaji chest and mother-of-pearl cabinet was reinterpreted in a modern way, while a playful baby tiger inspired by folk-art tigers appears in hide-and-seek moments and interacts with butterflies, delivering a joyful blend of traditional and contemporary Korean sentiment. Through anamorphic design, the visuals on the LED screen feel more three-dimensional, offering an immersive and delightful experience for passersby.


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CREDITS

CLIENT
Koreana Hotel

CREATIVE, DIRECTED AND DESIGNED BY
2GREY

PROJECT MANAGER
Minwoo Jang

CREATIVE DIRECTOR
Minhyuk Jang

CREATIVE PLANNING
Jimin Lee (Lead), Daehyun Kim, Hyemin Lee, Sujeong Baek

SUPERVISOR
Sodam Kim, Dasom Lee

ASSEMBLE ARTIST
Hyunjong Kim, Sodam Kim, Juyeong Jung, Sora Jin,
Chanwoo Lee, Hojin Kim, Hyunjin Moon, Joseph Ro

LOOKDEV & MOTION ARTIST
Dasom Lee, Daehyun Kim, Yeeun Kim, Youngjin Park

PREVIZ & LAYOUT
Hyunjong Kim, Sunjung Yang

ANIMATION COORDINATOR
Dasom Lee

ANIMATION SUPERVISOR
Bertrand Chung (Moono)

ANIMATOR
Jonghee Shin, Yuhyun Lee (Moono)

RIGGER
Dohyung Kim (Moono)

ASSET ARTIST
Inhye Jung

CFX ARTIST
Yeeun Kim, Dasom Lee

VFX ARTIST
Eungjik Lee

COMPOSITING
Minhyuk Jang