IMAX Dogfight with Branding

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Dog Fight | Dream brief from TBWA\Chiat\Day LA calling for epic, immersive, looping cinemagraphs for IMAX’s largest brand campaign ever celebrating “Films to the Fullest”.

Created almost totally in CGI, the greatest challenge on Dog Fight was creating the looping CGI background fields and clouds.

Huge thanks to the agency, IMAX and the whole CEA team. Awesome team effort.



Agency President: Erin Riley | CCO: Renato Fernandez | CD: Jason Karley | Senior Art Director: Stephen Lum | Senior Copywriter: Liz Cartwright | Director of Design: Mark Sloan | Designer: Robbie Reynolds |

Management Supervisor: Teddy Notari | Global Brand Lead: Nicole Rowett | Account Executive: Erin Woods | Director of Business Affairs: Robin Rossi | Senior Strategist: Corianda Dimes | Planning Director: Anita Schillhorn | Executive Producer: Hashi Clark | Sound Design: Lime Studios

Category
Motion Graphics
Tags
CGI, Films to the Fullest, CEA, IMAX, cream electric art, 3dsmax, cinemagraphs, looping