Making of Mustang 'Make It Personal' Mobile App

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The Mill helped to create a bespoke app for Ford Mustang's 'Make it Personal' campaign, inspiring users to engage with the brand in a new way. In collaboration with AKQA, the app was developed by a team of creative technologists at The Mill, allowing customers to personalize the Pony emblem with a choice of four iconic model packs, and generating a vast range of unique designs.

You can try the app at: https://mymustang.ford.com/

Learn more about the campaign: http://www.themill.com/portfolio/4187/make-it-personal-



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Category
Motion Graphics - Making Of
Tags
Technology, Ford, AKQA, App, Mustang, Ford Mustang, mobile app, personalization, graphic, creative technology, design, color, customization, patterns