ZEGNA Secondskin

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Frame was engaged by Zegna to create a series of vignettes exploring the raw beauty and craftsmanship of its SECONDSKIN leather. Designed to be displayed on its ultra high definition in-store screen displays, these mesmerising sequences seek to visualise the unique texture and superior quality that defines SECONDSKIN leather.

Born in the ZEGNA Laboratory from a collaborative blend of tradition and innovation, SECONDSKIN leather captures the generational approach to craftsmanship that has defined ZEGNA for over a century.

SECONDSKIN’s unique qualities are ensured by the use of fine New Zealand-sourced calfskin and a highly specialised tanning process. A celebration of craftsmanship and beauty, each pair of Triple Stitch™ SECONDSKIN is a work of art that will stand the test of time.

Measuring just 0.8mm in thickness, SECONDSKIN leather is exceptionally lightweight, soft and durable — making it ideal for uppers and linings. Resistant to creasing so as to maintain its rich appearance and smooth texture over time, the exclusive material features a remarkable ‘memory’ that moulds to your proportions with every journey you make.
Category
CG Adv Motion Graphics

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