IMAX The Storm with Branding

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The Storm | Dream brief from TBWA\Chiat\Day LA calling for epic, immersive, looping cinemagraphs for IMAX’s largest brand campaign ever celebrating “Films to the Fullest”.

The ship and some sections of wave and atmos were created in CGI and composted with lots of meticulously keyed live action footage. Creating a looping giant wave proved the greatest challenge on The Storm.

This one was a incredibly complex composting job. Huge thanks to the agency, IMAX and the whole CEA team. Awesome team effort.



Agency President: Erin Riley | CCO: Renato Fernandez | CD: Jason Karley | Senior Art Director: Stephen Lum | Senior Copywriter: Liz Cartwright | Director of Design: Mark Sloan | Designer: Robbie Reynolds | Management Supervisor: Teddy Notari | Global Brand Lead: Nicole Rowett | Account Executive: Erin Woods | Director of Business Affairs: Robin Rossi | Senior Strategist: Corianda Dimes | Planning Director: Anita Schillhorn | Executive Producer: Hashi Clark | Sound Design: Lime Studios

Category
Motion Graphics
Tags
CEA, CGI, IMAX, cream electric art, Films to the Fullest, 3dsmax, cinemagraph, Ship, The Storm, Sea, wave