The Mill - UrbanSoccer Xperience

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cgshort
Published
For Urban Xperience, our teams created the complete digital world surrounding the game, from stadium environments, pitch design and team kits to virtual crowds, broadcast graphics and interactive match content. Every element was designed to work as part of a responsive immersive system, projected across 600m² and synchronised with the live gameplay.

The experience combines visual world-building, animation and real-time interaction to make every match feel like a live stadium event. Virtual crowds react to the action, while goals, VAR decisions, replays and celebrations trigger coordinated visual and lighting sequences, turning the physical pitch into a fully immersive, ever-changing football environment.

ABOUT US
The Mill is a world-leading creative studio built on nearly four decades of award-winning craft. Spanning Brand & Content and Film & Series, we create visually ambitious work for the world's most discerning brands, studios and storytellers — conceived from the outset to move across platforms, markets and audiences without compromise.

FOLLOW US
Website: https://www.themill.com/
LinkedIn: https://www.linkedin.com/company/the-mill
Instagram: https://www.instagram.com/millchannel
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#TheMill #VFX #Brand #Content #Film #Series
Category
CG Adv - Making Of
Tags
VFX, Color Grade, Color Grading

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