So proud of the huge team effort behind this new global IMAX stills and motion campaign, “Films to the Fullest”. Commissioned by TBWA\Chiat\Day LA, it’s IMAX’s largest brand campaign ever.
For the 3 executions, The Storm, Dog Fight and Exploration, CEA created the ship, planes, clouds, explosions, fields, window, space craft, earth and hurricane in CGI comping them with live footage and applying extra atmos and a cinematic grade. The brief called for looping, epic, immersive cinemagraphs, and we were happy to deliver.
Agency President: Erin Riley | CCO: Renato Fernandez | CD: Jason Karley | Senior Art Director: Stephen Lum | Senior Copywriter: Liz Cartwright | Director of Design: Mark Sloan | Designer: Robbie Reynolds | Management Supervisor: Teddy Notari | Global Brand Lead: Nicole Rowett | Account Executive: Erin Woods | Director of Business Affairs: Robin Rossi | Senior Strategist: Corianda Dimes | Planning Director: Anita Schillhorn | Executive Producer: Hashi Clark | Sound Design: Lime Studios