IMAX Exploration with Branding

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Exploration | Dream brief from TBWA\Chiat\Day LA calling for epic, immersive, looping cinemagraphs for IMAX’s largest brand campaign ever celebrating “Films to the Fullest”.

Created almost totally in CGI, the greatest challenges on Exploration were creating the detailed CGI space craft, earth and looping hurricane. Huge thanks to the agency, IMAX and the whole CEA team. Awesome team effort.



Agency President: Erin Riley | CCO: Renato Fernandez | CD: Jason Karley | Senior Art Director: Stephen Lum | Senior Copywriter: Liz Cartwright | Director of Design: Mark Sloan | Designer: Robbie Reynolds |

Management Supervisor: Teddy Notari | Global Brand Lead: Nicole Rowett | Account Executive: Erin Woods | Director of Business Affairs: Robin Rossi | Senior Strategist: Corianda Dimes |

Planning Director: Anita Schillhorn | Executive Producer: Hashi Clark | Sound Design: Lime Studios

Category
Motion Graphics
Tags
creamelectricart, CEA, IMAX, CGI, Films to the Fullest, 3dsmax, cinemagraph, looping, the storm, storm, wave