The Mill - Duracell 'Bench Boost' VFX Breakdown

4 Views

  • Thanks! Share it with your friends!

    You disliked this video. Thanks for the feedback!

cgshort
Published

The Duracell Bunny has been part of The Mill's story for over a decade, and every new campaign is an opportunity to push the craft even further.

For the latest Bench Boost campaign, directed by our in-house Director Benjamin Lenfant, our teams brought the iconic bunny to life through every stage of the VFX pipeline, from concept and previs to animation, FX, lighting, compositing and final grade.

This breakdown is a glimpse into the collaboration, artistry and technical expertise behind every frame.

A huge thank you to Duracell and VML for their continued trust, and congratulations to everyone at The Mill who helped bring this project to life.

MORE INFO & FULL CREDITS
https://www.themill.com/work/duracell-bench-boost

ABOUT US
The Mill is a world-leading creative studio built on nearly four decades of award-winning craft. Spanning Brand & Content and Film & Series, we create visually ambitious work for the world's most discerning brands, studios and storytellers — conceived from the outset to move across platforms, markets and audiences without compromise.

FOLLOW US
Website: https://www.themill.com/
LinkedIn: https://www.linkedin.com/company/the-mill
Instagram: https://www.instagram.com/millchannel
X: https://x.com/MILL__CHANNEL

#TheMill #VFX #Brand #Content #Duracell

Category
CG Adv - Making Of
Tags
VFX, Visual Effects, Compositing

Up Next