Publicis - New Year. New Century. New Wishes. — millchannel

A century in motion. For Publicis Groupe, our 3D and VFX teams built a visual story of resilience, evolution and reinvention.

At the center stands the Lion, the main character of the campaign.

The Mill, experts in CG animals, shaped every stage of the process, from modeling, rigging and skeletal structure to musculature, posture and fur, using traditional VFX techniques to give the lion presence, attitude and credibility on screen, before collaborating seamlessly with Prodigious on the wider campaign delivery.

MOVIE

Agency: Publicis
Production Company: Prodigious
Executive Producer: Yann Dubois
Post-Producer: Cédric Herbet
Director: Matthieu Mantovani
Director of Photography: Nicolas Loir
Creative Director: Nicolas Vogel

VFX
VFX Studio: The Mill
Executive Producer: Fabrice Damolini
VFX Producer: Marie-Cécile Juglair
VFX Coordinator: Mathilde Cohen-Selmon, Milan Vicet
VFX Supervisor: Guillaume Ho
CG Supervisor: Morgan Sagel
Shoot Supervisor: Guillaume Ho, Mathias Barday

Environment: Victoria Leger
Hair: Flora Andrivon
Rigging: Marine Sisnaki
3D Animation: Pamella Nabais, Alexandre Sauthier, Jeremy Soudjoukdjian, Geoffroy Barbet-Massin
FX Artist: Benjamin Lenfant
Lighting: Aurélia Deleplanque, Mathias Barday, André Monteiro
Compositing: Selim Yang Molas, Ewan Rosenstrauch

VFX BREAKDOWN

Director: Guillaume Ho

VFX
VFX Studio: The Mill
Executive producer: Fabrice Damolini
VFX Producer: Marie-Cécile Juglair
VFX Supervisor: Guillaume Ho
Post-producer: Ilyes Receveur

Animation: Pamela Nabais
Modeling: Philippe Zozor
FX / FX Artist: André Monteiro
Look Dev: André Monteiro
Lighting / Compositing: Mathias Barday, André Monteiro, Guillaume Ho

Sound Production: TransPerfect Media
Sound Director: Nicolas Valdez
Music: TremoxBeatz