Nissan - Qashqai, Xtrail, Juke - millchannel

41 Views

  • Thanks! Share it with your friends!

    You disliked this video. Thanks for the feedback!

cgshort
Published
Nissan’s latest campaign transforms the idea of a car test into something far more imaginative: an experiment in control and performance.

Inside a vast industrial warehouse, a mischievous tester puts Nissan’s most iconic models through a series of surreal trials, from endless road loops to digital storms and holographic obstacles.

Our approach was to build a world that felt both engineered and unpredictable. Working hand-in-hand with the director and production team, we designed a visual language that balanced practical builds with precise digital creation. We shaped an evolving storm and its mix of simulated particles. Practical rigs were extended with 3D models and environments and dynamic projections interacted in real time with the camera and car movement.

The result: a piece that captures Nissan’s spirit of innovation through a lens of visual experimentation where performance, both mechanical and digital, is pushed to its limit.

Full credits: https://www.themill.com/the-mill/work/nissan-qashqai-xtrail-juke/
Category
CG Adv - Making Of
Tags
VFX, Color Grade, Color Grading

Up Next