Pepsi 'The Choice' VFX Breakdown | Framestore

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How do you make fully CG polar bears feel real?

Blending humor, craft, and character-driven storytelling, we designed the hero characters from the ground up, transforming environments and refining every frame to bring CG bears into the real world in an un-bear-ably believable performance for Pepsi's 'The Choice,' directed by Taika Waititi.

Go behind the scenes to see how it all came together: https://www.framestore.com/work/choice

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Category
CG Adv - Making Of
Tags
Pepsi, Superbowl Ad, VFX

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