No time to hibernate — FABLEfx

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cgshort
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We had so much fun creating this Canadian grizzly bear for McCann Canada.
The project included a 60-second TVC (directed by our great friend Henry Littlechild), as well as a series of spots where the bear meets some of Canada’s amazing Olympic & Paralympic athletes - along with fellow Canadian winter sports enthusiasts. This bear knows that winter is no time for hibernation!

Thanks to McCann Canada for a fantastic collaboration!
Category
CG Adv

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