Gulf x Williams Racing | Driven By Words

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Racing has always been about more than just the cars.

For the 2025 São Paulo Grand Prix, Gulf and Williams Racing teamed up to spotlight the voices behind the sport, unveiling a striking fan-inspired livery. Framed in the two brands’ iconic colours, the design featured 493 words across 12 languages, each representing the passion that drives the team forward.

Entrusted by Gulf with one of motorsport’s most famous liveries, we brought the story to life entirely in CGI, transforming fan-submitted words into the fabric of the racetrack. Bold typography shapes every corner and straight, while the brand’s iconic orange trails the car through each turn – bridging heritage with contemporary design.
Category
CG Adv

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