TRON Lightcycle Run — Key Visuals

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A central part of the campaign was to design and craft the key visuals for the ride’s promotion. This set of visuals was used as a bold and graphic documentation of the world itself, an embrace of the drama, the color, the energy, and iconic status of TRON. The goal was to capture and embrace the experience of the ride and translate it into a more stylized palette fixated on copious amounts of flair. 



For this task, Munky collaborated with Motion Design legend Mr. Michael Rigley and together they went to town and imagining a diverse set of world-building that served as a strong continuation of their previous works within the TRON sphere. 





TRON Lightcycle Run — Key Visuals Credit List



Yellow Shoes Creative Group



Creative Director: Monse Valera

Art Directors: Connor King, Jesus Diaz

Writer: Frankie Ainsworth

Producer: Wes Lagattolla

Production Editor: Dan Avola

Account Managers: Bridget Fitzgibbons, Ashley LollarProject Managers: Meghan Brown, Megan ReillyBrand Planning: Jessica Rudis, Emily Zimmer

Yellow Shoes Leadership: Helen Pak, Sally Conner, Amy Foster, Jim Real, Toby Myers, Brian Mountain, Cory Stone



Production



Design Director: GMUNK

Lead Designer: Michael Rigley

Production Company: Tool of North America

Managing Director: Dustin Califf

Executive Producer: Adam Baskin
Category
Motion Graphics

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