The Gym Group | For Every Group — We Are Covert

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Published
New Year. New Gains. Same Fun.

We kicked off 2026 with a new campaign for The Gym Group, supporting the launch of a bold new chapter in fitness.

Creative direction was led by Daniel Andrew, working in close collaboration with Ginger Whippet. Together, we delivered VFX, grading, and online, shaping a campaign that reflects The Gym Group’s inclusive, no-nonsense approach to training.

Huge thanks to Ginger Whippet for the collaboration and for flexing with us.
Category
CG Adv - Making Of CG Adv

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