Mercedes EQS — City Roadshow Film (Director's Cut) — GMUNK

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With this project we had a unique opportunity to do something magnetic and intriguing, to really define the Mercedes EQS profile and messaging in an eye-popping experiential installation. Mercedes Benz has always been about setting new benchmarks, and in every aspect of our film and the resulting experience, we were looking for new and interesting ways to push the envelope, keep it artful, and engineer something unforgettable for the audience.

With this immersive display we sought to create a visual aria that speaks to, and in fact defines, the engineering of luxury, of confidence, and ultimately the scale and purity of a commitment to viability.

Credit List

Director: GMUNK
Assistant Director: Derek Jaeschke
Executive Producer: Adam Baskin
Producer: Max Knies
Cinematographer: Joe Picard
Laser: Adam LaBay
Lighting: Matt Ardine
Choreography: Kitty Mcnamee
Movement: Lisa Sainvil
Color Grade: Billy Hobson
Composer: Keith Ruggiero
Category
Motion Graphics

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