HAY - 3daysofdesign — FRAME

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cgshort
Published
Frame teamed up with Danish design brand HAY to create a film for its 3daysofdesign exhibition, held at the stunning contemporary art venue Overgaden.  Created with the intention of being experienced on a large-scale 4x2m screen, the film features 8 unique chair designs in a myriad of configurations - all in black, creating a stark monochromatic vibe.

The visual approach was largely inspired by silent film and stop motion aesthetics, as well as an energetic edit led by diegetic sound design.  The result is a bold exploration of the Backflip, Chisel, Deville, Layout, Palissade, Rey, X-Line and Pack Chair products and their unique design expressions.

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CREDITS

Client
HAY

Design & Animation
FRAME

Sound Design
Arbi Alexander
Category
CG Adv Motion Graphics

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