Emirates ICE | Framestore

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Directed by Framestore Pictures' Murray Butler, Emirates ‘ICE’ is a creative collaboration between Emirates and Framestore that showcases the full range of the airline’s in-flight entertainment system.

From penguins playing football in Antarctica to a crashed alien spaceship, flying pterodactyls, a pirate ship, and an Emirates plane, our VFX team crafted a vibrant, immersive experience.

Our Design team added a custom 8-bit game, icons, and emojis, while our DMP and compositing teams enhanced environments and seamlessly blended CG with live-action.

Find out more here: https://www.framestore.com/work/emirates-ice

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CG Adv

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