Billie Eilish – 2024 World Tour Content — GMUNK

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Our friends at Moment Factory hired GMUNK Studio to collaborate and contribute to their monstrous effort of creative direction for Billie Eilish’s Hit Me Hard and Soft world tour. Moment Factory oversaw the production design, content production, and show direction, ensuring every creative element aligned with the artist's vision for the tour, which supported her third studio album.

GMUNK was tasked with creating original screen content for three songs — “Over Now,” “Wildflower,” and “Chihiro” — overseeing the creative and design direction for each. In addition to these key pieces, the studio also contributed conceptual development and visual assets for a variety of other songs and moments throughout the show.

The show leaned into a lo-fi aesthetic with pre-rendered visuals that alternated between glitchy and fluid, inspired by themes of water, infinity, and the abyss. Unique camera shots of the performance were artfully incorporated into the content environment, giving fans fresh perspectives and revealing unexpected details.
Category
Motion Graphics

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