B&B Tufty-Time

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cgshort
Published
Premier design company, B&B Italia has once again partnered with Frame to capture the unique beauty of its signature range of products. On this occasion, a film was created to commemorate the anniversary of its bestselling Tufty-Time 20, designed by Patricia Urquiola.

Originally launched in 2005, Tufty-Time was initially conceived to break free from the formality of traditional tufted seating and then it quickly became an icon of contemporary living and a symbol of modular, informal comfort. Two decades later, its latest version Tufty-Time 20 introduces softer curves, thicker cushions, and a renewed focus on sustainability and circular design.

With a completely disassemblable structure, eco-conscious materials, and a new bouclé-effect chenille fabric, this latest evolution speaks directly to the future of design.

The film celebrates the unique elements of Urquiola’s design, whilst underlining B&B Italia’s dedication to producing innovative, iconic and timeless pieces of quality furniture that are proudly made in Italy.

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CREDITS

Client
B&B Italia

Direction / Design / Animation
Frame

Sound Design
Nina Liv
Category
CG Adv Motion Graphics

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