Allegro Here and Now | Behind The Scenes | PLATIGE

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Sometimes the best stories begin with imagination – and the need to be fully here and now ????✨

That’s exactly how the Xmas campaign “Here and Now” for Allegro came to life, created in close collaboration with DDB and Moon Films.

At Platige Image, we were responsible for animation using generative AI and for the complete image postproduction – bringing the film’s characters to life on screen.

This project lived at the intersection of emotion and technology. Generative AI helped us shape a world of imagination, but it was precise animation, compositing, and cinematic postproduction that gave it rhythm, warmth, and authenticity.

We could talk for hours about the details behind this production…
but the film’s magical characters tell the story best. Take a look behind the curtain! ????✨

Full credits: https://platige.com/project/commercial-branded-content/tu-i-teraz/

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#Xmas #Allegro #TuiTeraz #HereandNow #BehindTheScenes #Animation #GenerativeAI
Category
CG Adv - Making Of

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