Advert Compilation for Maria Nila – On Tour

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fFor Maria Nila, we’ve worked on a series of campaigns that combine everyday footage with crafted 3D elements—blurring the line between reality and imagination.

One campaign took us to the iconic Liberty shopping mall in London. Shot on a mobile phone, we enhanced the footage with 3D pipes climbing along the building’s facade, transforming it into a surreal haircare factory. The illusion was so convincing, people thought the pipes were real.

Another project followed Maria Nila’s shampoo truck on a USA tour. Using casual phone footage from a busy street, we added the truck—and surrounded it with oversized soap bubbles and foam.

The tour also included a fully animated 3D film where the truck travels across a stylized map of the U.S., visiting different cities. The journey ends with a reveal of the product, tying together the campaign with Maria Nila’s playful and progressive visual identity.
ilmicart.com/

Director: FILMIC ART
Production company: FILMIC ART

Category
CG Adv

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