ABC2 Hummingbird ident


abc2 invited pictureDRIFT to produce two new idents. The aim was to extend the current suite of idents and represent the quirky, cheeky and youthful character of the channel. The idents needed to feature the channel colours of pink and green and communicate a new interpretation on the tagline "Always Brighter". In this ident a cheeky hummingbird sips on tasty floral nectar which inspires a creative addition to a garden statue.

Concept | Brendan Cook & Nick George

Direction | Brendan Cook

Animation & VFX | Mirage VFX

Photography | Brendan Cook

Cinematography / Kevin Scott

Music | Uncanny Valley

Motion Graphics
pictureDRIFT, abc2, abc, ident, id, animation, 3d animation, creature animation, vfx, hummingbird, bird poo, statue, Brendan Cook, motion graphics, broadcast design, motion design, mirage vfx, kevin scott, uncanny valley, justin shave