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Ikea Bee - Making Of

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Check out what needed to be done to make this little guy come to life in our making of.



IKEA Bee



No one knows exactly when the winter leaves and the weather becomes a little more pleasant again. So show the cold weather the warm shoulder and simply make the spring start yourself – at your home. Follow the example of our cute little bee!



Live-action



For Ikea Switzerland we brought this cute little critter to life. Since our little bee needed to be surrounded by IKEA furniture it was chosen to shoot background plates with live-action footage on top of which we would comp our animated character. In order to make him interact with the (fake) snow rocks were thrown in during the shoot.



Animation



There is not that much to a bee and therefore our animators had the challenge to really make this character come to life. By focussing on big body movements we’ve been able to portray its emotions without having to rely on facial expressions.



Credits



Animation: Colorbleed

Agency: Boutiq

Brand: IKEA



Modeling

Tom Hankins

Tom Keijer



Lookdev

Tom Hankins



Groom

Sander Bultman



Animation Director

Roy Nieterau



Animation

Danny Vos

Tim van Dulmen

Robbin van den Broek



Lighting / Rendering / Compositing

Tom Hankins

Tashina van Zwam



Creative producer

Sven Stroomberg

Category
CG Adv - Making Of
Tags
IKEA, Bee, Character Animation, Animation, Character, 3D Animation, Colorbleed, VFX, Snow, Winter, Flying, Visual Effects, Spring, Making Of