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Behind the Scenes: Audi 'Next Level' Campaign & Gaming App

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Go behind the scenes of the Audi A3 ‘Next Level’ campaign, directed by Mill+'s Andrew Proctor. The film transports viewers to the ‘Audi Smart Factory of the Future’ where two versions of the car race through a series of mechanical landscapes, crafted entirely in CG by Mill artists. The Mill Product Development Team also created a bespoke gaming app which allows users to compete for high scores with other drivers from across the globe as they undertake a number of unique tracks using a customised A3 model.

Learn more:

‘Next Level’ http://www.themill.com/portfolio/3094/next-level-

Gaming App: https://a3nextlevel.com/

Follow @Millchannel on Twitter, Facebook & Instagram for more updates.

Website: www.themill.com

Facebook: facebook.com/MillChannel

Twitter: twitter.com/millchannel

Instagram: instagram.com/millchannel

Category
CG Adv - Making Of
Tags
CG, visual effects, vfx breakdown, Behind the scenes, making of, Commercial, animation, CGI, 3D, vfx, automobile, Advertising, Gaming, Audi, Germany, App, Thjnk, Mill+, Audi A3