Mercedes Benz - First Of A New Kind (Making-Of)

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Challenge the elements. Master all kinds of terrains with unparalleled elegance. It’s the dawn of an new era. The first of a new kind. Introducing the Mercedes-Benz X-Class - the world’s first premium class pick-up truck - coming in 2018.



Just like the X our film defies all classic rules of car commercials. Artful image compositions and a captivating montage, entirely created in CG, mystify the design and performance of the vehicle. Director Ole Peters wielded these tools to paint a picture of highly advanced technology and epic cinematography, teasing the audience, showing enough, while not revealing too much.



CREDITS:



Client: Mercedes-Benz Vans



Agency: Lukas Lindemann Rosinski



Production & Post-Production Studio: Sehsucht

Additional VFX: Important Looking Pirates

Music & Sound Design: 2WEI Music

Category
CG Adv - Making Of
Tags
Sehsucht, Mercedes-Benz, X-Class, First of a new kind, Lukas Lindemann Rosinski, Ole Peters, Hamburg, vfx, automotive, design, commercial, car, teaser, pick-up