2016 AICP Sponsor Reel - Dir Cut


Deluxe's Method Studios was tapped by production company RSA to concept and create this year’s AICP Sponsor Reel. The AICP awards celebrate global creativity within commercial production. The Method team wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars, which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more.


Client: AICP/RSA

Project: 2016 AICP Sponsor Reel

Concept, Design & Direction: Method Design

Director: Rupert Burton

Creative Director: Jon Noorlander

Art Director: Johnny Likens

Production: Method Studios NY

Producer: Adrienne Mitchell

VFX: Method Studios

Houdini FX Artist: Tomas Slancik

Houdini FX Artist: Vraja Parra

Rigger: Ohad Bracha

Motion Capture: House of Moves

Motion Capture Supervision: Rupert Burton, Shane Griffin

Dancers: Latonya Swann, Guapo Clarke

Music: Major Lazer - Light It Up (Remix)


Motion Graphics
houdini, aicp, motion capture, mocap, 3d, mantra, vfx, dance, drake, motion, rendering, animation