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Behind the Scenes: Under Armour 'Rule Yourself’

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Go behind the scenes film of Under Armour’s ‘Rule Yourself’ campaign starring Misty Copeland, Stephen Curry and Jordan Spieth, created in collaboration with Droga5 and RESET Director Wally Pfister. To maximize the time on the set with the talent, a special five-camera array on a horizontal rig was devised to multiply the shots produced from each take. The team also used motion capture and Massive to create CG doubles and populate each environment, producing armies of ballet dancers, golfers and basketball players perfecting their game. Learn more: http://www.themill.com/portfolio/2442/rule-yourself

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Category
CG Adv - Making Of
Tags
visual effects, vfx, making of, CG, Behind the scenes, CGI, 2D, 3D, Advertising, vfx breakdown, Misty Copeland, Steph Curry, Jordan Spieth, RuleYourself, compositing, Mocap, Under Armour, droga5, massive