Space Channel Refresh

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The aim with this set of ID's and Promo toolkit was to launch a brand refresh of Space that would re-position for broader appeal, especially to a female audience. The past look and feel of Space is quite dark and clearly directed at young men. The intention with these was to keep things mysterious and sci-fi, but light-filled and colourful, and with one foot firmly planted in the real world. The IDs are meant to 'surprise and delight' viewers with the unexpected wonder that exists in the real world all around us.



For more information and behind the scenes process, check the project page on our site here: http://tendril.ca/#!/Project/space



Client:

Bell Media Space Channel



Client CD:

Mike Stanley



Production Company:

Tendril



Creative Directors:

Chris Bahry and Alexandre Torres



Executive Producer:

Kate Bate



Producers:

Anne Deslauriers, Leah Wesolowski



Music and Sound Design:

John Black of CypherAudio





"Neon Spider":



Editor:

Steve Manz



Concept Art:

Rodolfo Perisse Rocha



Art Direction:

Alexandre Torres, Leo Mateus



Modeling:

Victor Hugo Dias de Sousa, Marcelo Alves de Souza



Additional Modeling:

Vini Nascimento



Rigging:

Clovis Gay



Animation and Web Dynamics:

Marcin Porebski



Look Dev, Lighting, Textures, and Render:

Marcelo Alves de Souza



Technical Director:

Ben Pilgrim and Marcin Porebski



Compositing:

Chris Bahry





"Space Projector":



Art Direction:

Alexandre Torres, Chris Bahry



Modelling and Design:

Alexandre Torres, Vini Nascimento, Rowan Simpson, Marcin Porebski, Christian Hecht



Technical Director:

Ben Pilgrim



Animation:

Marcin Porebski



Lighting, Render, Textures:

Brad Husband



ParticleFX / UI / Hologram:

Gabriel Rocha



Decal Textures:

Steven Hollman



Compositing:

Brad Husband, Chris Bahry



Editor:

Steve Manz





"Space Eggs":



Art Direction:

Chris Bahry, Leo Mateus



Look Dev, Animation, Rigging, FX:

Will Sharkey



Textures:

Will Sharkey, Alasgar Hasanov



Lighting, Render:

Alasgar Hasanov



Compositing:

Alasgar Hasanov, Chris Bahry



Editor:

Steve Manz





"Iron Pink and Blue":



Live Action and Art Direction:

Chris Bahry and Leo Mateus



Compositing:

Chris Bahry and Leo Mateus



Editor:

Jackie Roda

Category
CG Adv