Zhiben Dermal Defender

45 Views

  • Thanks! Share it with your friends!

    You disliked this video. Thanks for the feedback!

cgshort
Published
Luxury skincare brand, Zhiben has continued its ongoing collaboration with Frame, on this occasion with the view to creating a film that showcases the functionality of its Dermal Defender products’ refill system.

Rather than producing a stock standard instructional film, the creative approach was taken to produce a visually-compelling, playful, yet easy-to-understand spot. The use of graceful movement and multiplication of the product, combined with speed ramping provides a somewhat mesmerising experience for the viewer, whilst the integration of splash and water drops creates an element of surprise.

The bold art direction was a conscious choice, employed to highlight the elegant simplicity of the product and its refill system with its strong sense of minimalism and bright, invigorating environment.

...

CREDITS

Client
Zhiben

Direction / design / animation
Frame

Production service
Final Frontier

Music & sound design
Facundo Capece
Category
CG Adv

Up Next