BBC - Winter Olympics 2010. 60' Main Title.

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Published
60' Main Title (Without Title Card).

Journey across a frightening winter landscape with a winter Olympian.

This title sequence follows the epic quest by a legendary Inuit hero who has to draw on all his skills to restore light and peace to his dark and troubled world.

Director Marc Craste worked with designer and Illustrator Jon Klassen and a team of artists at Studio AKA to create the look for the 60' title sequence - plus trails and cut-downs - for The BBC Winter Olympics, staged in Vancouver in 2010. The sequence was developed from an idea conceived by the creative team of Damon Collins, Tim McNaughton & Freddy Mandy at Ad agency RKCR and won a BAFTA for Title design and Two D&AD pencils.

AWARDS
BAFTA Television Craft Award – Best Titles 2010
GOLD Cannes Lion for Film Craft, Animation 2010
SILVER London International Awards 2010 Animation
BRONZE London International Awards 2010 Direction
SILVER Promax UK 2010 Best Launch
SILVER Promax UK 2010 Best Director
BRONZE Promax UK 2010 Best Sports Promo Originated
D&AD Yellow Pencil / Film Advertising Crafts / Animation for Film Advertising / 2011
D&AD Wood Pencil / TV & Cinema Communications / TV Title Sequences / 2011.
Category
Motion Graphics