NABS: This Job Will Break You


Don’t work too late, or you just might start hallucinating a singing and dancing cracker… 

Tantrum was delighted to partner with Cossette Canada and Director Edward Andrews of Skin and Bones to create Crumbles, the loveable (and sometimes foul-mouthed) cracker who is devoted to the importance of mental health in the advertising industry.

“This Job Will Break You” is a project for NABS Canada, a unique charity specifically designed to support the health and well-being of all individuals in the media, marketing, and communications industry in Canada. 

October 10, World Mental Health Day 2021


Animation & Online: Tantrum Studio

Creative Director: Dominik Bochenski

Animator: Sean McLaughlin

Look Dev/Lighting: Dominik Wojtarowicz 

3D Artist: Rogerio Miyagi

Compositors: Davide Di Santo, Dexter Huizenga 

Modeller: Bill Davidson

Character Design: Gina Romo 

Senior Colourist: Dominik Bochenski

On Set VFX Supervisor: Dan Ciancone 

Producer: Margarita Reynes 

Executive Producer: Victoria Holt

Production Co: Skin & Bones 

Director: Edward Andrews 

Executive Producer: Liane Thomas 

Line Producer: Joan Bell

Director of Photography: Barry Parrell

Casting: Jigsaw Casting

Casting Director: Shasta Lutz 

Offline Edit: Outsider Editorial 

Editor: Chris Murphy 

Executive Producer: Kristina Anzlinger 

Producer: Kayan Choi 

Assistant Editor: Nathan Olszewicki 

Audio House: Pirate 

Music Director: Chris Tait 

Producer: Joanne Uyeyama 

Composer: Ari Posner

Engineer: Ian Boddy  

Agency: Cossette 

Chief Creative Officer: Peter Ignazi

Executive Creative Directors: Craig McIntosh, Jaimes Zentil

Creative Directors: Nicole Ellerton, Jacob Greer 

Producer: Sarah Moen 

Senior Strategy Director: Geraldine Tixier

Group Business Director: Asmait Hailu

SVP, General Manager: Kathy McGuire

Client: NABS 

Executive Director: Jay Bertram

Marketing Chair, Board of Directors: Kate Torrance 

Director, Central: Mark Neves 


CG Adv