Woodwork x Adidas - Into the Metaverse Process reel

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Woodwork Amsterdam collaborated with adidas' Studio A to create a film showcasing the "Into the Metaverse" collection, a limited-edition release inspired by the NFT, Indigo Herz. Our approach aimed to highlight the interplay between the physical and digital worlds by showcasing the real world as a simulation with glitches and errors. The film takes viewers on a journey through different landscapes and features the new products. This unique perspective offers an element of surprise to the campaign.

This film shows a bit of the process that went into the production.
Category
CG Adv - Making Of
Tags
adidas, behind the scenes, process, metaverse, Animation