Pantene Soex — Process Reel

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cgshort
Published

Pantene SOEX was definitely one of those projects where a very significant amount of frames, layouts, and animations were manically crafted hence providing the client with a vast choice of visuals.

We did as much exploration as possible throughout this production trying to find out and test innumerable ways to show Pro-V's birth and to visualize the hair-shampoo interaction.

The following process reel, that we carefully assembled picking up the best among the outcome, is just the tip of the iceberg compared to the bulk of shots rendered for this project.

www.ditroit.it



Direction

Ditroit



Creative Director

Salvatore Giunta



Design & Development:

Claudio Gasparollo

Martin Vokaty

Christian Cabiddu

Mantas Bardauskas

Matteo Nicoli

Andrew Prousalis

Enrico Albanese

Giedrius Paulauskas

Dave Stewart



Producer

Noemi Bugli



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Client

Procter & Gamble



Brand

Pantene



Brand Manager

Arnaud Beaumont

Sonia Lucci



Art Director

Jiyoni Kim



Executive Producer

Guido Marchetti



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Audio

Dua Lipa — Pretty Please

Category
CG Adv - Making Of

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