Wholenumbers

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cgshort
Published
Frame has continued its successful long-term collaboration with Danish lighting design company, Louis Poulsen by creating a series of films to unveil the brand’s new 2022 Collection.⁠
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The creative challenge was to distill each product’s unique design story into a short sequence, whilst maintaining a sense of eye-catching playfulness.⁠
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The team assembled for the ambitious, five-film project included the very talented Mads Lindhardt Faber (Stylist) and Nina Liv (Sound Design).⁠
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PH Whole Numbers
The PH lamp excels at emitting a warm, glare-free light through indirect illumination but was never designed to hang high in a room. That is until Henningsen himself was commissioned in 1926 to create a pendel to adorn the newly built Event Center Forum. In this film we explore what this PH lamp looks and feels like from below, drawing attention to how Henningsen changed the proportions of his original three shade design in order for the lamp to emit downwards light without glare.

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Client⁠
Louis Poulsen⁠
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Direction / Design / Animation⁠
Frame⁠
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Sound Design⁠
Nina Liv

Stylist
Mads Lindhardt Faber
Category
CG Adv Motion Graphics

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