Scottish Gov. Detect Cancer Early ‘Be the Early Bird’ 40 second PSA

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Studio AKA created this spot in collaboration with Leith creative agency and the Scottish Government, to encourage Early Cancer Detection.

The 40-second film features a charming cast of birds, all experiencing a host of all-too-human health concerns. Thankfully our feathery friends all take action and ultimately return to their living their lives.

Supported by Studio AKA's 3D team, Director Kristian Andrews orchestrated some pin-sharp performances inspired by Nature Documentaries - to create something that balances a playful approach to character with the serious topic.

Credits:

Produced By: Studio AKA
Agency: Leith
Creative Team: Chris Watson, Rufus Wedderburn
Producer: Emma Hamilton
Client: Scottish Government
Animation Director: Kristian Andrews
2D Animators: Steve Small. Kristian Andrews
3D Animators: Lucas Vigroux, Greg Court, Connor Ryan, Jerome Ferra
CG Artists & Compositors: James Gaillard, Jerome Ferra, Vincent Husset, Josh Crew
Rigging: Arthur Ranson, Adam Avery
Producer: Nikki Kefford-White
Editor: Nic Gill
Production Coordinator: Ren Pesci
Production Assistant: Lara Salam, Sarah McDonald
Category
CG Adv

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