“Dear Trash”

How to announce that Ambev recycled 127 tons of garbage from 2020's carnival in 2000 trash bins in 2021 and also committed to zero plastic pollution of its packs by 2025? Simple answer, make a film that tells this story and recycle it later. An incredible idea emerged from the partnership with SunsetDDB; an animation made entirely of recyclable materials, which was supposed to be a limitation, became its most superb quality and the project’s last trash can. Also, thanks to the 3 thousand waste pickers who helped us to tell this story!
Stop Motion