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Nike Air Max 1 Ultra Flyknit

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When Nikes Air Max 1 Ultra Flyknit is hitting the stores "launch" will have a whole new meaning. High up in the sky we don't loose grip or traction and celebrate the latest killer shoe of Nike in all it's lightweight glory. Spawning from the visual style of the central animation a whole lot of things were created to form a complete retail package. From the shops window front over engage zones, footwear walls and pedestals all the way to turning our 3d assets into real actual objects to put up in stores - do not worry, the whole range is covered.



Here's the project on our webpage: http://www.aixsponza.com/projects/nike-airmax1

And the process reel: https://vimeo.com/176474039



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Client: Nike Sportswear | Global Brand Design

Producer: Kate Terrill, Jess Puttermann

Brand Design Director: Nico Sala, Kevin Coatman



for Aixsponza

Producer: Julian Fischer

Creative Director: Manuel Casasola Merkle, Christian Tyroller

Art Director: Moritz Schwind

Artists: Leo Akinbiyi, Joey Camacho, Jens Kindler, Matthias Lein, Fabian Rosenkranz, Moritz Schwind, Jan Sladecko, Benno Verschüren, Ben Watts, Matthias Zabiegly, Santi Zoraidez, Ondrej Zunka

Product Sculpting: Lars Korb

Chief Knitting Advisor: Roxana Schwind

Music: Michael Fakesch, Designingsounds

Category
CG Adv
Tags
Nike, fashion, sport, shoe, 3d, CGI, render, Houdini, Cinema4d