Making of ActieHelden (ActionHeroes) for Albert Heijn

We partnered with agency TBWA\NEBOKO to create a new savings mechanism for Albert Heijn, the Netherlands' largest supermarket retailer.

With Mum Scarlett, Dad Vince, daughter Zippy and son Rocky, the tiny superhero family fly through the supermarket using throwing stars, jetpacks and acrobatic skills to ensure each and every customer gets a super-discount.

All Ambassadors expertise came together for the full (remote) creative production of the commercial, from live shoot through to character design, animation, VFX & 3D, edit, colour grade, music composition and sound design. This was a nice example of close interaction between the animation process and music production, where we could carefully create a driving and punchy track that heightens the feature-style, action hero feeling.

‘AH ActieHelden’ is the first campaign in an ongoing partnership between Albert Heijn’s in-house AH Studios and Ambassadors as a creative production partner.

Brand: Albert Heijn
Directed by: Ambassadors
Creative Director: Vincent Lammers
Art Director: Nick Groeneveld
Executive Producer: Sander Heeroma
Producers: Bo Kops, Arjan Eekels
Sound Producer: Zoë de Regt
Artist Manager: Marissa van Zandvliet
DOP: Floris van der Lee
Editor: Bram Koopmans
Colorist: Matt Hare
VFX Supervisor: Stephen Pepper
VFX Artists: Dennis van der Linden, Jeremy Verf
3D Supervisor: Ralph Meijer, Jeroen Cloosterman
3D Artists: Jonathan Krijgsman, Jeroen Hoolmans, Sjoerd de Greef, Charlotte Vallet, Robin van As, Will Jeffers
2D Animation: Rink Hof
3D Animation: Nick Groeneveld, Lewis van der Werf
Lead Designer: Maureen van Hout
Layout & Storyboard: Nick Groeneveld, Oscar Marmelstein
Character Design: Rachelle Slingerland
Sound Designer: Joep Meijburg
Composers: Sebastiaan Roestenburg, Steven de Cock
CG Adv - Making Of