Maserati - death valley


Maserati, Death Valley

This was an internal R&D project. The brief was to create a computer-generated yet entirely photorealistic desert landscape as a dramatic backdrop against which to show off the sleek beauty of the Maserati Levante.

The real challenge was to render such a significant quantity of 3D desert detail photo-realistically. This was achieved with our latest production render tool, Redshift. Even we were impressed with its speed, reliability and image quality. In achieving a computer-generated standard of image equivalent to live-action shots, and bypassing the need for location shooting, project costs were substantially lowered..

As well we were able to test the speed and quality of the newest tool in our pipeline ( Redshift ). We are absolutely pleased with the results Redshift proved that is incredibly fast and reliable production render.

Motion Graphics
Redshift, Hypnotic, render