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Nike LunarEpic Flyknit Summer

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In this second phase of Nike's LunarEpic launch campaign, the shoe has arrived on Earth bringing with it otherworldly powers. Roads curve and stretch seemingly into infinity. Impossible runs suddenly feel effortless. Gravity is nonexistent.



This was our sixth project with the amazing team at Nike. Working with them and Blacklist, it was our task to take Nike's creative strategy, and then conceive and develop a narrative and visual structure for the brand film around the tagline 'run forever'. The manifestation was a 45s film and sound design (created by CypherAudio), key print and digital 'hero' visuals, social media clips and a large-scale track and field dome installation. The process with Nike is always incredibly collaborative and exciting.



For more, check out the process video here: https://vimeo.com/178641278

and our Behance page here: https://www.behance.net/gallery/41632159/Nike-LunarEpic-Flyknit-Summer?



CREDITS:



Client: Nike

Global Brand Communication Studio EP: Noah Stanik

Global Brand Communication Studio Producer: Meagen Moore

Global Brand Design, Running Art Director: David Brady

Global Brand Design, Running Studio Manager: Denise Wild



Production Company: Blacklist

EP: Andrew Linsk

Producer: Karen Lawler

Production Studio: Tendril

Co-Directors: Chris Bahry of Tendril & Tom Crate of Frame

Executive Producer: Kate Bate



Producer: John Szebegyinszki

Storyboards: Greg Boychuk

Editor: Tom Crate

Pitch Concepts: Chris Bahry, Evaldas Cesnavicius, Wojtek Szklarski

3D Artists: Alasgar Hasanov, Alexandre Veaux, Florent Arnould, Christoffer Bjerre, Marcelo Souza, Will Sharkey

FX: Alasgar Hasanov, Marcin Porebski

Lighting and Render: Alexandre Veaux, Marcelo Souza, Christoffer Bjerre, Lorne Kwechansky

Additional 3D Artists: Christian Hecht, Ben Pilgrim

Compositing: Chris Bahry, Alexandre Veaux, Lorne Kwechansky

2D Animation: Leo Mateus, Marissa Godwin

Music and Sound Design: John Black of CypherAudio

Category
CG Adv
Tags
nike, lunarepic, flyknit, 3d, animation, fx, worldmachine, design, process, houdini, cinema4d, octane, arnold