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Heinz inventing appetite!

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cgshort
Published

This advertisement for Heinz was turned around at a really fast pace. From

brief to pitch to production, it must have been about 5 weeks in total.



The initial script was really twisted and intriguing in a good way. To tell

a classic garden of eden story with a pre-historic man who discovers

hunger for the first time.... and then eats all those beastly beasts who have

been giving him stick in the wilderness. Not to be taken too seriously!



The visual style is a combination of storybook pop up and cardboard and 2D and 3D.



Director Mikko Pitkänen led the team of designers and animators as well as

penned the lyrics to the song.



Credits:



Anima / Anima Boutique

Director: Mikko Pitkänen

Producer: Jani Kuronen

2D artists: Kiira Kalliomäki, Joonas Utti

3D artists: Jussi Dittmer, Janne Mäkinen, Olli Rajala, Sebastian

Söderlund, Wilhelm Tigerstedt



BBDO

Producer: Ekaterina Barmak

AD: Dmitri Yusov

Account manager: Olga Shurenkova

Category
CG Adv
Tags
Anima Boutique, Heinz, Commercial, Animation, 2d, 3d, cardboard, flip book, storybook, Anima Vitae

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