The making of FORBES WOMAN campaign


This is a bit of our process creating the images for the FORBES WOMAN campaign by Ogilvy Brasil! It won 2 Gold lions (including gold in the illustration category) and 2 short lists in Cannes this year. We used CGI to create the female versions of Bill Gates, Mark Zuckerberg and Carlos Slim!

Client: Forbes Brasil

Agency: Ogilvy Brasil

Campaign: Forbes Woman

Titles: Billie Gates / Carla Slim / Marcia Zuckerberg

President at Ogilvy Brasil: Fernando Musa

National Creation VP: Cláudio Lima

Executive Creative Director: Félix Del Valle

Creative Director: Eduardo Doss

Art Director: João Alexandre

Writers: Guilherme Moreira / Phylippe Moura / Marcos Botelho

Account manager: Juliana Fernandes

Executive/Client: Antonio Camarotti

Media: Renata Valio / Betânia Aragão

Artbuyer: Francini Santiago

Production house: Notan

CGI/Post production: Marcos Sampaio

Account manager at notan: Luciana Okawara

CG Still - Making Of
CGI, Forbes, 3D, Ogilvy, Notan, Zuckerberg, Slim, Gates, digital humans, advertising, cannes lions, cannes