Rio Tinto

This animation brief required us to tell the story of Rio Tinto's future vision for mining taking reference from a 2D illustration and revisualising it in 3D Animation. In essence this meant creating a multi-scale, fully animated world that describes the process of the modern mine from pit to port. The challenge was to keep a highly treated CGI animated look and still be able to transition into real footage and then back again into the animated world.
Agency: Marcel Sydney
Agency Producer: Simon Davis
Stills image reference: Jason Solo @ Jacky Winter
CG Adv
characters, plastic, Rio Tinto, miniature world, mining, machinary, Cream Electric Art