Nike LunarEpic Flyknit Launch | Process


A little peek behind the scenes. So much love went into this one.

Music: Moderat - Last Time (Jon Hopkins Remix)

Together with Blacklist and a crew of otherworldly talents from around the world, we created the teaser, launch film, and global Nike in-store installations. We built an A-list team for the project that included one of our award-winning HIGH5ER studios, Frame, to co-direct. What was totally unique about the project for us was the global collaboration. Blacklist is in NY, Tendril in Toronto, Frame in Denmark, Nike in Portland, and there was a slew of freelance gurus dotted all over the world. In total we had Canada, US, Brazil, Germany, Slovenia, Denmark and the UK all on this project. This made it an explosion of deadly talents. We all worked together hooked up by a massive 2TB Dropbox account.

Besides the amazing team who we had the pleasure of collaborating with, shout-outs to Google Hangouts, Sheets, Slack, Dropbox, continental airline travel, coffee, and beer for helping make this other-worldly experience a pain-free collaboration.


Client: Nike

Nike Global Brand Communications: Tad Greenough

Executive Producer, Nike Brand Communication Studio: Noah Stanik

Nike Producer: Meagan Moore

Production Company: Blacklist

EP: Andrew Linsk

Producer: Karen Lawler, Alex Unick

Studio: Tendril & Frame

Co-Directors: Chris Bahry, Tom Crate

EPs: Kate Bate, Thomas Bay

HOP / Producer: Mary Anne Ledesma

Producer: Louise Bejerholm

Storyboards: Greg Boychuk, Gabe Sapienza

Editor: Tom Crate

Pitch Concepts: Chris Bahry, Tom Crate, Wojtek Szklarski, Ann

Kruetzkamp, Marco Iozzi

Reveal Film:

Lead 3D Artists & Animation: Nejc Polovsak, Matt Frodsham, Simon Fiedler

Particle FX: Simon Fiedler, Alasgar Hasanov, Marcin Porebski

Shoe Rigging & Animation: Matias Hansen

Lighting & Render: Nejc Polovsak, Matt Frodsham

Additional 3D Artists: Sacha Wechselmann, Ben Pilgrim

Shoe Modeling: Marek Denko

Matte Painting: Bojan Zoric, Form Language

Compositing: Chris Bahry, Brad Husband

Teaser Film:

3D Artists: Christian Hecht, Alasgar Hasanov, Chris Bahry

FX: Valdemaras Dzengo, Alasgar Hasanov

Light & Render: Christian Hecht, Brad Husband

2D Animation: Gabriel Rocha

Compositing: Chris Bahry, Brad Husband

Additional Compositing: Alexandre Veaux

Sound Design & Music: John Black of CypherAudio

CG Adv - Making Of