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Nike LunarEpic Flyknit Launch

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Rising from the surreal landscape of an incredible alien world, Nike's reinvented running shoe, the Lunar Epic Flyknit, was aproduct launch of galactic proportions. The visuals for the launch were meant to further elevate the innovative, weightless, futuristic technology of the revolutionary running shoe.



Check the Teaser :http://vimeo.com/160108666



Behind the Scenes: http://vimeo.com/160108408



And more info on our Behance page: https://www.behance.net/gallery/35306865/Nike-LunarEpic-Flyknit?



CREDITS:



Client: Nike

Nike Global Brand Communications: Tad Greenough

Executive Producer, Nike Brand Communication Studio: Noah Stanik

Nike Producer: Meagan Moore



Production Company: Blacklist

EP: Andrew Linsk

Producer: Karen Lawler, Alex Unick



Studio: Tendril & Frame

Co-Directors: Chris Bahry, Tom Crate

EPs: Kate Bate, Thomas Bay

HOP / Producer: Mary Anne Ledesma

Producer: Louise Bejerholm

Storyboards: Greg Boychuk, Gabe Sapienza

Editor: Tom Crate

Pitch Concepts: Chris Bahry, Tom Crate, Wojtek Szklarski, Ann

Kruetzkamp, Marco Iozzi



Reveal Film:

Lead 3D Artists & Animation: Nejc Polovsak, Matt Frodsham, Simon Fiedler

Particle FX: Simon Fiedler, Alasgar Hasanov, Marcin Porebski

Shoe Rigging & Animation: Matias Hansen

Lighting & Render: Nejc Polovsak, Matt Frodsham

Additional 3D Artists: Sacha Wechselmann, Ben Pilgrim

Shoe Modeling: Marek Denko

Matte Painting: Bojan Zoric, Form Language

Compositing: Chris Bahry, Brad Husband



Teaser Film:

3D Artists: Christian Hecht, Alasgar Hasanov, Chris Bahry

FX: Valdemaras Dzengo, Alasgar Hasanov

Light & Render: Christian Hecht, Brad Husband

2D Animation: Gabriel Rocha

Compositing: Chris Bahry, Brad Husband

Additional Compositing: Alexandre Veaux

Sound Design & Music: John Black of CypherAudio

Category
CG Adv