full project + credits here https://tendril.ca/work/ikea/
Our friends at Rethink approached us with some hilarious scripts and the opportunity to produce two spots for IKEA’s new Service Offer Campaign.
The goal was to highlight two of IKEA’s services drawing inspiration from the 80s wrestling era and all the spandex, glam and theatrics that go with it. The stories follow customers battling with their new purchases which in turn, have animated and are feistily fighting back. Tagging in the IKEA staff, the pros come to the rescue using sweet wrestling tactics and heroically defeat the boxes.
Our pals at Antfood were the ideal partner for this. They produced the perfect sound design, an iron maiden-esque vibe with just the right amount of cheese.
We laughed, we cried, we gorged on IKEA’s meatballs, we drank a tad and we militantly enforced a Tendril fight club in the name of research.