Square Peg


Sprinklr is a social media management platform with offices across the globe. Approaching Nexus and Mighty Nice, the brief from Sprinklr was to explain in a whimsical and emotive way how Sprinklr can help manage and evolve your business. They required a brand story that was not only informative, but also visually spectacular, engaging and non-verbal to ensure communication across all types of business, industries, countries and languages.


Directed by Darren Price

Design: Robin Davey, Jason Pamment, Thibaut Scalesse

Storyboard: Bonnie Forsyth, Victoria Dinh, Jeremy Carlen

Model: Tristan Lock, Simon Linge, Isaac Turier, Cosmo Park

Rigging: Vincent E Sousa

3D Animation: Duncan MacLaren, Mike Singca, Guy Jamieson, Tessa Eden, Oscar Torres, Darragh White, Murray Gardner

2D Animation: Bonnie Forsyth, Christine Wilson, Ryley Miller

Lighting: Simon Linge, Isaac Turier, Rowan Karrer

Compositing: Chris Angelius, Matt Brunner, Fiona Lu, Gerad Gray, Marco Sgubin, Jeremy Carlen

Editor: Oscar Torres

Head of Studio: Jeremy Howdin

Senior Producer: Tina Braham

Production Coordinator: Diana Angelius

Executive Producer: Jackie Archer

Client: Sprinklr

Agency: Mechanica

CG Adv